Topic Edit: [Neozips] Social Media Marketer

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COMPANY
NEOZIPS is a Proptech company that offers an all-in-one solution from real estate investment to management in the U.S. NEOZIPS Realty, which employs experienced realtors. https://neozips.com

PERKS AT NEOZIPS
Vacation/PTO, Sick, Holidays, Flexible Time, Health Insurance, 401(k) Company Match

JOB OVERVIEW
The Social Media Marketer encompasses a diverse range of responsibilities aimed at leveraging social media platforms to build brand awareness, engage with the audience, drive conversions, and ultimately contribute to the company’s overall growth and success.
 
RESPONSIBILITIES
• Create and implement a social media strategy that aligns with the company’s overall marketing objective and brand identity.
• Plan and schedule social media content in advance using content calendars to ensure consistent posting and alignment with 
    marketing  campaigns and events.
• Monitor social media channels, respond to comments, messages, and mentions in a timely manner, and actively engage with
    the audience to build relationships and foster community growth.
• Generate engaging and relevant content for social media platforms, including written posts, images, videos, infographics, and
    other multimedia formats.
• Develop and manage paid social media advertising campaigns across platforms such as Facebook, Instagram, X, and others
    to reach specific target demographics and achieve marketing objectives.
• Work closely with the Meta manager to ensure that we have created the right funnel and retargeting strategy for our paid
     ads and organic  post boosts.
• Track key performance metrics such as reach, engagement, engagement rate, post impressions, etc. to reach specific 
     marketing objectives.
• Monitor social media channels for mentions of the brand, industry trends, and relevant news, and actively participate in
     conversations to maintain  brand reputation and awareness.
• Develop protocols and strategies for handling social media crises and negative feedback and respond appropriately to
     mitigate damage to brand reputation.

QUALIFICATIONS 
• Bachelor’s degree in social media, communications, marketing, or related field.
• Proven experience managing social media accounts for a brand or organization.
• Proficient in graphic design skills or familiarity with design tools like Canva or Adobe Creative Suite (Photoshop, Illustrator).
• Proficiency in video editing software such as Adobe Premier Pro or Final Cut Pro.
• Strong written and verbal communication skills, with an ability to craft engaging content tailored to different audiences.
• Proficient in using social media management tools and analytics platforms.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of social media trends.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
• Flexibility to work weekends and evenings as required.

EXPECTATIONS AND MEASUREMENTS OF PERFORMANCE
The Social Media Marketer is expected to be a strategic thinker, creative content creator, community manager, and data-driven analyst – all while upholding our brand identity and values in the digital space. Your contributions will be instrumental in driving our brand’s success and fostering meaningful connections with our audience. This employee is deemed to be performing in a satisfactory manner when the following are being accomplished:

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