Marketing Specialist

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.
A Marketing specialist researches and analyses demographics, pricing schedules, market trends, competitor products, and other information relevant to the company’s marketing objectives. S/he should also be well-versed in specialized marketing concepts, principles and tactics.
The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities
• Research and analyse a variety of marketing information, including market trends, competitor offerings, product specifications, and demographic data
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Assist in analyzing marketing data to help shape future marketing strategies
• Undertake individual tasks of a marketing plan as assigned
• Presents findings to marketing teams to help guide the direction and activities of the department
• Develops new marketing strategies based on detailed analysis of market forces
• Identifies the appropriate media channels where each product or service’s marketing materials can be delivered to the public
• Provides expert direction and insight to marketing staff members throughout each project or campaign
• Acts as a go-to resource for up-to-date, accurate research and market information
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback
• Adjusts marketing plans as needed in response to data tracking efforts
• Reports findings and results to upper management and executives

Requirements
• Proven experience as marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office and marketing software (Adobe Creative Suite & CRM)
• Well-organized and detail oriented
• Exceptional communication and writing skills
• BSc/BA in marketing, communications or equivalent

To apply, please send your resume to chris.jo@cesna.com

CESNA GROUP