CJ FoodVille USA

Commerce, CA, USA

Job posting expires at 2015-12-31

SUMMARY
The Marketing Manager will be responsible for executing the overall Tour Les Jours brand development strategy through a variety of marketing touch points with a focus on retail marketing. This position will be highly innovative, process-driven and collaborative with cross-functional and external partners. The manager will ensure that all marketing campaigns are brand appropriate, delivered on time, within budget and are tied back to the company’s objectives. The Marketing Manager will also be highly versed in and will manage all in-store signage, banners and window creative. The ideal candidate will have the ability to craft a holistic marketing plan to drive traffic into our stores.

DUTIES AND RESPONSIBILITIES
• Drive overall execution of marketing initiatives from strategy to design and delivery for both retail and brand campaigns
• Work with cross-functional partners to manage monthly sign packages including but not limited to signs, window banners and easel signs
• Manage and maintain all marketing calendars, running supporting documents and project directives (including retail & ecommerce channels)
• Ensure alignment across all consumer facing marketing channels
• Optimize marketing mix and initiatives to deliver on revenue targets and calculate ROI to improve effectiveness of budget spending
• Oversee management of incoming marketing requests from stores and mall marketing
• Maintain and execute marketing initiatives to support a high volume of stores on a regional, national and comp basis
• Support new store openings through a creative & strategic approach (including retail events)
• Manage marketing communication to all stores in partnership with the Store Operations team
• Serve as key marketing liaison with Merchandising, Store Operations and Management to communicate key drivers and product focuses
• Be the main contact to external vendors and outsource any additional resources for marketing activity-related matters
• Prepare shot lists for seasonal photo shoots and assist in the routing and distribution of style guides to merchant partners
• Stay well connected within the marketing and retail industry and maintain a strong network of industry professionals and vendor relationships
• Prepare and manage budgets and provide periodic progress reports to appropriate management staff for each project

Minimum Requirements

• Bachelor’s Degree with at least 3-5 years of marketing management experience, preferably in specialty franchise marketing, MBA preferred
• Must have a deep knowledge of the retail marketing industry with a proven track record of creating and delivering a variety of innovative marketing campaigns on time and within budget
• Must have strong communication skills both written and verbal
• Must possess strong initiative – self-directed, with independent judgment and decision-making ability
• Ability to thrive in fast-paced, dynamic environment with shifting priorities
• A strong appreciation of food industry
• Must be proficient with Word, Excel and PowerPoint.
• Must thrive in a team environment, but be able to take initiative and work independently.
• Must be bilingual in Korean and English
• Preferred skills with Photoshop, WordPress, and PowerPoint

About the Company:
CJ has been leading the food industry in Korea, and it is now turning to the global market with efforts to bring the world the taste and culture of Korean food.
In alignment with this mission, CJ Foodville was established in the US operating two main food service businesses: Bakery Franchise operation, Tous Les Jours and Korean healthy cuisine chain restaurant, Bibigo. The latter, while the brand envisions healthy and fresh Korean food for the world, it has a dual identity as food service and product brand.
Tous Les Jours is a French-Asian Bakery serving a unique selection of bakery goods and beverages made with the high quality of ingredients. It has established a reputable bakery café system in the United States, building on a brand image that is respected in Asian American communities and is expanding into the mainstream markets. Right-out-of-the-oven freshness is essential for tasty bread, and Tous Les Jours promises you’ll be delighted by the breads and cakes we make right in the store.
Starting in 2010, Bibigo has made its preliminary series of propitious debuts in the restaurant scenes of China, America and Singapore. Bibigo aims to expand its gastronomic outposts to a thousand international locations. As a trailblazing pioneer and an informal culinary ambassador with its widening gastro-diplomatic outreach, Bibigo is at the forefront of promoting Korean food culture abroad, winning hearts and minds through body, one person at a time.

Employee Benefits
업계 최고 건강보험제공 (PPO-Health/Dental/Vision, Life/STD/LTD) – Family 포함
Free Hot Lunch
Holidays
PTO/Sick Days
401K
Potential incentives
Employee Discount on CJ affiliates’ purchases
Family events gift
Friendly working environment

How can I apply for this job?
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