SUMMARY
The Marketing Manager will be responsible for day-to-day stewardship of the brand including all aspects of marketing, planning and implementation to drive brand growth and build brand value.

ESSENTIAL JOB FUNCTIONS
Job duties include but are not limited to the following:

Strategic Planning & Analysis:
Build up the Franchise Marketing for Bakery Brand.
Define priority business segments, item segmentation/consolidation, brand architecture, and brand essence development/positioning

Innovation:
Identify gaps, uncover consumer insights for new growth
Lead close-in new product development and work with R&D in identifying breakout innovation opportunities
Develop, Implement, Deliver and measure the results of the initiatives that drive brand growth and deliver profit commitments

Business Management:
Deliver the annual volume, share and financial objectives agreed by the business
Develop and deliver the activity set for the year
Manage marketing budget and initiatives
Serve as the primary contact on the Marketing team for developing and agreeing demand plans with supply and sales
Presenting plans to key stakeholders, CEO, and SC.

Competencies
Customer Focused
Drive for Results
Interpersonal Savvy
Managing and Measuring Work

Key Experiences
3 – 5 years franchise marketing experiences
Accelerant communication skills with Franchise store
Preferably 2+ years in Assistant/Associate Brand Manager role
Contributed to or led the development of Franchise Marketing and Communication plans for brands
Demonstrated success implementing, monitoring, measuring and course correcting brand initiatives

Specific Skills & Proficiencies:
Hands on knowledge and experience of and with consumer data
Excel, Powerpoint, Word

Desired Education
4-Year college degree
MBA preferred

Employee Benefits
업계 최고 건강보험제공 (PPO-Health/Dental/Vision, Life/STD/LTD) – Family 포함
Free Hot Lunch
Holidays
PTO/Sick Days
401K
Potential incentives

About the Company:
CJ has been leading the food industry in Korea, and it is now turning to the global market with efforts to bring the world the taste and culture of Korean food.
In alignment with this mission, CJ Foodville was established in the US operating two main food service businesses: Bakery Franchise operation, Tous Les Jours and Korean healthy cuisine chain restaurant, Bibigo. The latter, while the brand envisions healthy and fresh Korean food for the world, it has a dual identity as food service and product brand.
Tous Les Jours is a French-Asian Bakery serving a unique selection of bakery goods and beverages made with the high quality of ingredients. It has established a reputable bakery café system in the United States, building on a brand image that is respected in Asian American communities and is expanding into the mainstream markets. Right-out-of-the-oven freshness is essential for tasty bread, and Tous Les Jours promises you’ll be delighted by the breads and cakes we make right in the store.
Starting in 2010, Bibigo has made its preliminary series of propitious debuts in the restaurant scenes of China, America and Singapore. Bibigo aims to expand its gastronomic outposts to a thousand international locations. As a trailblazing pioneer and an informal culinary ambassador with its widening gastro-diplomatic outreach, Bibigo is at the forefront of promoting Korean food culture abroad, winning hearts and minds through body, one person at a time.