Home Job Postings Marketing Manager This topic has replies, 1 voice, and was last updated 8 years ago by CJFV. Now Editing “Marketing Manager” Name * Password * Email Topic Title (Maximum Length 80) Company * Location Expires at About the Company: CJ has been leading the food industry in Korea, and it is now turning to the global market with efforts to bring to the world the taste and culture of Korean food. CJ Foodville was established in the US in 2004 and currently operates two main food service businesses: Tous Les Jours, a Bakery Franchise, and Bibigo, a quick casual Korean restaurant chain. Tous Les Jours is a French-Asian Bakery serving a unique selection of bakery goods and beverages made with high quality of ingredients. It has established a reputable bakery café system in the United States, building on a brand image that is respected in Asian American communities and is expanding into the mainstream markets. Right-out-of-the-oven freshness is essential for tasty baked goods, and Tous Les Jours stands behind the promise of baked goods made fresh daily. Starting in 2010, Bibigo has made its preliminary series of propitious debuts in the restaurant scenes of China, America and Singapore. Bibigo aims to expand its gastronomic outposts to a thousand international locations. Bibigo's promotion of excellence in Korean food has made it become a successful global Korean food brand and is leading the global Korean food movement. The brand has a dual identity as food service and consumer packaged goods brand. SUMMARY The Marketing Manager will be responsible for executing the overall Tous Les Jours brand development strategy through a variety of marketing touch points with a focus on retail marketing. This position will be highly innovative, process-driven and collaborative with cross-functional and external partners. The manager will ensure that all marketing campaigns are brand appropriate, delivered on time, within budget and are tied back to the company’s objectives. The Marketing Manager will also be highly versed in and will manage all in-store signage, banners and window creative. The ideal candidate will have the ability to craft a holistic marketing plan to drive traffic into our stores. DUTIES AND RESPONSIBILITIES · Drive overall execution of marketing initiatives from strategy to directing design and delivery for both retail and brand campaigns · Work with cross-functional partners to manage monthly sign packages including but not limited to signs, window banners and easel signs · Manage and maintain all marketing calendars, running supporting documents and project directives (including retail & eCommerce channels) · Ensure alignment across all consumer facing marketing channels · Optimize marketing mix and initiatives to deliver on revenue targets and calculate ROI to improve effectiveness of budget spending · Oversee management of incoming marketing requests from stores · Maintain and execute marketing initiatives to support a high volume of stores on a regional, national and comp basis · Support new store openings through a creative & strategic approach (including retail events) · Manage marketing communication to all stores in partnership with the Store Operations team · Serve as key marketing liaison with Merchandising, Store Operations and Management to communicate key drivers and product focuses · Be the main contact to external vendors and outsource any additional resources for marketing activity-related matters · Prepare shot lists for seasonal photo shoots and assist in the routing and distribution of style guides to merchant partners · Stay well connected within the marketing and retail industry and maintain a strong network of industry professionals and vendor relationships · Prepare and manage budgets and provide periodic progress reports to appropriate management staff for each project · Work with outside marketing/design agencies to manage and create national marketing collaterals, package designs, etc. Minimum Requirements · Bachelor's Degree with at least 3-5 years of marketing management experience, preferably in specialty franchise marketing, MBA preferred · Must have a deep knowledge of the retail marketing industry with a proven track record of creating and delivering a variety of innovative marketing campaigns on time and within budget · Must have strong communication skills both written and verbal · Must possess strong initiative – self-directed, with independent judgment and decision-making ability · Ability to thrive in fast-paced, dynamic environment with shifting priorities · A strong appreciation of food industry · Must be proficient with Word, Excel and PowerPoint. · Must thrive in a team environment, but be able to take initiative and work independently. · Must be bilingual in Korean and English · Preferred skills with Photoshop, Illustrator, WordPress, and PowerPoint Employee Benefits that we offer for this position • PPO Medical, Dental, Vision, Life, Short Term Disability and Long Term Disability Insurance • 401 K • Paid Time Off • Paid Holidays • Associate Discount • Education Benefits • Referral Bonus Please send your resume to j.kim2@cj.net I agree to the terms of service Update List
