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ThinkFree, Inc.
Job Title: Product Marketing Manager
Description
The Product Marketing Manager will help drive sales of ThinkFree Office application to enterprise customers and business partners. They will use their marketing, technical, organizational, and communications skills to develop compelling sales tools; establish product & market positioning; perform competitive analysis; and be ThinkFree ambassador at trade shows, standards meetings, and other industry events. Expect to travel with ThinkFree Sales, Marketing, and Product Management teams to prospect meetings, partner meetings and trade shows.
The Product Marketing Manager will report to the CEO/President.
Responsibilities:
• Help the sales teams close deals by delivering sales collateral, including PowerPoint presentations, data sheets, white papers, Web site content, RFP responses, and customer success stories.
• Understand the overall market landscape including competitors and potential partners and develop competitive positioning sales tools.
• Own the ThinkFree Office product demo, work with the US Senior Product Manager and sales team to make sure the product demos are compelling and highlight ThinkFree Office key differentiators.
• Assist the sales team to manage strategic partner relationships to maximize ThinkFree Office benefit – leads, awareness, joint sales/marketing programs.
• Understand how current customers are using and succeeding with the product and communicate this knowledge effectively across all the internal teams that need to know.
• Work, alongside the US Senior Marketing Manager, with PR agency, reporters, analysts and reviewers to help them understand the capabilities and key differentiators of ThinkFree Office.
• Gather reporter and analysts reviews of ThinkFree Office and work with webmaster to incorporate in website.
• Liason between Product Managers in Seoul, Korea and the US branch for product development matters.
• Represent ThinkFree at trade shows, standard bodies, and other industry events.
Qualifications:
• 3+ years software industry experience in a business or marketing role, with at least 2+ years of successful product marketing with complex, cross-functional initiatives.
• Proven success in positioning and messaging software solutions.
• Technical knowledge and understanding of the space and software.
• Effective communicator with internal and external audiences, regardless of their position in the organization.
• Excellent writing skills.
• Experience presenting in front of a wide range of audiences from CxOs & VPs to line-level employees.
• Ability to install, use, and dissect competitive software.
• Experience working with sales & engineering teams to conceive, manage, and script a technical product demo environment for sales teams.
• Technical undergraduate degree (e.g., B.S. in Computer Science or equivalent).