Brand Communications Associate Manager

  • #167385
    LGMobilecomm 98.***.67.148 1844

    Job Description:

    Brand Communications Associate Manager, Growth Categories (Bilingual Korean/English)

    Company: LG Electronics USA
    Location: Englewood Cliffs NJ
    Dept:  Brand Marketing
    Reports to:  Director of Brand Marketing, Home Entertainment 

    Responsibilities:

    • Develop communication strategies for each major product subsegment; Prioritize message points for each subsegment, and prioritize subsequent communication across entire business segment; Enroll key stakeholders across organization (including Senior U.S. management, Sales Leadership, HQ / Product Management counterparts) in communications plan / priorities 
    • Lead cross-functional integrated marketing team for business segment including key Product Management counterpart and functional personnel across In-Store Marketing, Digital Marketing, PR, Consumer Activation / Sponsorship functional areas.  Also, work across business segments with other key stakeholders to merge into comprehensive marketing communications plan across total LG brand. 
    • Develop and implement marketing programs to build the LG brand and drive the business segment; Implement integrated marketing plan to extend core communication strategies across all elements of marketing mix, including advertising, online, in-store, PR and consumer activation / promotional platforms. 
    • Lead development of annual communications plan (and adjust throughout calendar year as necessary)

    Qualifications:

    • Bachelor Degree required
    • Ideal candidate will have 3+ years experience in consumer marketing or closely related field. 
    • Experience in traditional brand management function strongly desired.  Industry experience may vary from consumer durable goods to consumer packaged goods, financial services, etc. 
    • Travel domestic and international location 
    • Must be bilingual Korean/English

    Please email your resume and salary requirement to giselle@saatchiandassociates.com.