Home Job Postings 포지션: Regional Marketing and Business Operations Manager This topic has replies, 1 voice, and was last updated 7 years ago by 로이컨설팅. Now Editing “포지션: Regional Marketing and Business Operations Manager” Name * Password * Email Topic Title (Maximum Length 80) Company * Location Expires at 중국 본사를 두고 있는 핀텍스 기업 한국지사 관련기사 : http://platum.kr/archives/76360 포지션: Regional Marketing and Business Operations Manager Seeking an experienced online and offline marketing manager with deep insights of Chinese travelers and local Chinese residents . Responsible for overseeing marketing, promotional, and advertising efforts of Alipay. Leveraging Alipay App (“Discover” section) to drive a complete Online-to-Offline user experience and transactions. Responsible for regional marketing campaign design and execution. Working closely with China headquarter team in Hongzhou/Shanghai to align overall customer acquisition strategy, branding focus/events, and to continuously drive Alipay’s customer value propositions. Primary customer targets are: (1) Chinese travelers (2) local Chinese residents, including study-abroad students. Key responsibilities include: • Customer Insights: Familiar with the needs of Chinese travelers, Chinese residents (where to go, what to see, where to eat, what to buy, common issues). • Channel Development: Identify local Chinese channels to partner and drive Alipay usage and brands. • Branding: Understand Alipay brand strategy, positioning, messaging, and value propositions. Create and manage effective online and offline campaigns to increase brand recognition. • Offline Marketing: Cultivate capable partners to design and produce advertising materials for in-person/in-store marketing events • Digital Marketing: Create, execute, optimize online marketing campaigns. Create campaign with clear measurements, leverage data to continuously improve results and increase conversions. • Social Media: Manage Alipay Lifestyle accounts to drive customer engagements. • Partnerships: Cultivate Marketing Partners to recruit merchants (i.e. restaurants, retail shops, and more) and to run marketing campaigns by creating and managing online discount offers. • Key Merchant Account: Manage key merchant account, enable Key Accounts’ marketing teams to actively leverage Alipay App and Lifestyle account to drive transactions. • Budget: Owns annual marketing and operation budget. Complies with company budget approval request processes and execution. • Languages: Fluent in Chinese, English and local language(s). Qualifications: • Bachelor’s Degree with 6+ years’ experience including marketing or product management in a consumer facing online and offline retail/services industry; Master degree is highly desired. BAT working experience is a plus. • Highly analytical and strategic, flexible and adaptive, able to shift the role from strategy to day to day tactical operations constantly. • Able to work independently and also a good team player, share the company core value and commit to meet the deadlines under time constraints. • Strong verbal and written communication skills with excellent Excel and PPT capabilities • Fluent speak and writing English and Mandarin Chinese is mandatory. 문의:kimjung8@roiconsulting.co.kr 그밖의 국내 포지션: https://www.facebook.com/groups/roiconsulting/ I agree to the terms of service Update List
