* This is a senior position with experiences
Job Description
LINE USA is looking for a motivated, marketing director
What you will deliver:
· Formulate marketing strategy for North America:
o Identify priority markets and key demographics
o Establish appropriate user acquisition targets and metrics
o Campaign and media planning
· Manage implementation of print, TV, online and viral campaigns:
o Select and supervise agencies
o Negotiate appropriate sponsorship and endorsement opportunities
o Drive field marketing activities
· Champion localization of product
o Deliver tailored web presence for North American market
o Provide creative input and direction to creation of stickers, games and other digital merchandise
· Own North American social media presence
What you bring to the table:
· Korean-speaker: Capable of communicating in Korean at a business standard.
· Focused on delivery: You must be comfortable working in an environment in which the impact of your work will be measured against a range of user metrics,
· Strong track record: A minimum of 6 years relevant experience. Preferably with knowledge of mobile apps and social media.
· Experience managing multichannel campaigns
About LINE:
LINE is a smartphone app which allows users to enjoy free calls and messages to one another, both nationally and internationally, regardless of which mobile network provide they are using. Since its launch in June 2011 by NHN, LINE has now reached in excess of 170 million users. It has been consistently ranked no.1 in the free app category in Japan, Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Macau, Saudi Arabia, Kuwait, Bahrain, United Arab Emirates, Qatar, Jordan, Israel, Switzerland and Turkey.
