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Business Analyst, Web Analytics and SEO

Start Date
ASAP

Duration
Full time/Permanent position

Location
Lawrenceville, NJ or Washington, DC

Salary
DOE

Job Description
The Business Analyst, Web Analytics is responsible for collecting and analyzing data to measure the impact of online features and services as well as online marketing vehicles to support strategic business decisions. The candidate must demonstrate an ability to conduct and interpret complex quantitative and qualitative analyses of data to contribute to problem solving that drives recommendations. The successful candidate will work closely with cross-functional teams to help them understand online traffic patterns, segmentation of customer groups and improvements for website navigation. The individual will participate in the design and development of online measurement solutions to support business objectives and assist with defining measurement strategy and infrastructure needs.

The successful candidate will play a key role in providing Web analytics leadership and help improve our online customer experience. You will be responsible for performing advanced clickstream data mining to identify website gaps / areas of opportunity, and provide key data driven insights to influence strategic decisions across our sites. You will guide the online customer profile information capture process and lead back-end analysis.

The Analyst will work as part of the Web Strategy and Marketing team and will also be responsible for search engine optimization practices across all sites (to increase the quantity and quality of visitors coming from organic search). This may grow to include paid search (pay-per-click).

Responsibilities
· Establish reporting objectives and needs and provide daily, weekly and monthly reporting

· Develop and maintain key business metric reports

· Work closely with Marketing Channel Managers to provide tactical support and analytic insights to optimize business decision making.

· Function as the business owner of the Web Analytics tool, serving as liaison to technology staff with respect to improving the efficiency of the Web Side Story implementation, including its usage and performance.

· Provide leadership and subject matter expertise on best practices and standards for developing Web analysis reporting structure

· Analyze website data on traffic patterns, order volume, conversion funnel, navigation behavior, and product selection

· Drive data-driven insights on customer behavior by analyzing site traffic, click navigation, page performance, shopping behavior and purchase conversion

· Collaborate with outside consultants and internal associates on cross-functional projects designed to improve the profitability and/or efficiency of existing marketing programs, processes, and procedures

· Assist with all functions related to improving the analytic environment

· Participation in all Business Intelligence (BI) activities related to the our data warehouse development; Develop and implement strategies for meeting analytic needs that are not addressed by the data warehouse or current BI initiatives

· Leading data validation efforts by (a) developing and implementing test plans for databases, data marts, structured reports, and source system upgrades (b) maintaining and updating analytic portals, and (c) providing support to end-users through training and one-on-one assistance.

· Define key metrics to measure website performance, construct tracking dashboards and maintain general reporting structure

· Proactively identify opportunities to improve site effectiveness by drilling into clickstream data using sophisticated data mining applications – champion improvements across both online marketing and merchandizing decisions

· Guide .com customer profile information capture and integration within our customer data warehouse

· Improve drive-to-site program, including keyword search, and search engine performance

· Oversee development, acquisition, maintenance and enhancement of analytics tools to improve overall Web channel productivity

· Leverage data to Analyze and optimize our website to drive profitability and growth

· Proactively identify areas/decisions where additional analytic or strategic insight is needed.

· Find patterns in data and turn into actionable business impact and driving change in the organization.

· Develop new and improved ways to track and report on key aspects of the business in order to inform key business decisions.

· Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics

· Share research findings and best practices with team and company including customer insight, benchmarking, and industry updates.

Required

Experience
· Bachelor’s Degree

· Prior experience (4 – 6 years) in Web analytics and performance measurement and analysis a must (WebTrends and Web Side Story highly desirable).

· Prior experience with query/reporting tools (Brio, Crystal Reports, SQL, etc.)

· Experience with Excel and pivot tables required

· Minimum 2 years experience with SEO with knowledge of current and emerging SEO best practices

Required

Skills

· Ability to integrate information from a variety of sources to arrive at optimal problem solutions; demonstrated ability to consistently identify and use all available quantitative information to make good business decisions

· Proactive and self-motivated work style with proven ability to manage multiple projects and changing priorities

· Must be able to work with large amounts of data with the ability to synthesize information and translate into effective and actionable business insights. Strong understanding of Internet terms, technologies and protocols; Excellent understanding of relational databases, data warehousing and website technology

· Ability to clearly communicate with and persuasively present to a wide variety of audiences, specifically senior management

· Affinity for numbers and the ability to process complex calculations quickly and accurately

· Detailed-oriented, highly organized, and analytical with the ability to solve problems with confidence

· An understanding of Web strategy and design as well as competitive and consumer research principles.

Note
Green card holders or US citizens only

Web/Marketing Channel Manager

Start Date
ASAP

Duration
Full time/Permanent position

Salary
DOE

Location
Lawrenceville, NJ or Washington, DC

Responsibilities
· Lead/manage the development, governance, and evolution of your Web channel(s) including content, onsite creative and promotions, usability, and new/enhanced features, functionality, and products – applying the brand and marketing strategy to ensure an engaging and effective website experience.

· Working closely with other members of the Marketing Team, develop overall online marketing plan as well as specific promotions including objectives, tactics, metrics, and budget specific to your channel(s).

· Lead the effort to analyze business and user needs; conceptualize, define, and document project scope, value proposition, market/industry research, messaging, project/business/functional requirements and functional design.

· Serve as project lead/sponsor for all Web-based projects within your channel(s) from initial needs assessment through to launch.

· Introduce new ideas and processes.

· Leverage analytic and other data to identify business growth opportunities; optimize your channel(s) to improve key metrics.

· Manage website issue troubleshooting and resolution within your channel(s).

· Responsible for site quality assurance by reviewing and/or testing new content and functionality prior to launch.

· Collaborate cross-functionally with creative services, research/development, business analysts, product development, IT, and QA to complete projects.

Required Experience
· Minimum 2 – 5 years of B2C Web marketing experience (Education and/or Financial industry highly desirable) including SEM, database marketing, partnerships, affiliate programs, viral marketing, and paid advertising.

· Minimum of 2 – 5 years experience of project management/producing experience in a Web environment with 2 – 3 years+ experience developing/managing Web-based development projects from start to finish.

· Previous experience in presenting concepts, capabilities, and business recommendations to both senior executives and internal clients and ability to provide guidance on effectively leveraging capabilities on the Internet.

· Demonstrated experience in leading large, complex, integrated projects from inception to completion.

· Experience with Search Engine Optimization best practices.

· Experience managing a budget

Required

Skills
· Solid analytical skills and familiarity with Web analytics (WebTrends and Web Side Story preferred) and with enterprise Content Management Systems (Ektron highly desirable).

· Strong project management and organizational skills (with keen attention to detail).

· Strong understanding of current Web technologies as well as Web design and technology opportunities and limitations.

· Strong orientation toward providing superior user experiences and representing the voice of the customer/user.

· Must have understanding of both back-end technology and front-end design issues.

· Proactive leader that takes initiative, works tenaciously to bring their vision to life, and who makes sound business decisions and demonstrates a high level of accountability.

· Proficiency in MS Office applications (experience in Visio a plus).

· Knowledge with current and emerging online marketing trends.

· Exceptional writing and editing skills; effective communication skills.

· Demonstrated ability to consistently identify and use all available quantitative information to make good business decisions.

· Demonstrated ability to lead a team of people as well as collaborate with cross-functional teams.

Reporting Structure
This position reports directly to the Web General Manager.

Note
Green card holders or US citizens only

Senior Web/Marketing Channel Manager

Start Date:
ASAP

Duration:
Full time/Permanent position

Salary
DOE

Location:
Lawrenceville, NJ or Washington, DC

Responsibilities
· Lead/manage the development, governance, and evolution of your Web channel(s) including content, onsite creative and promotions, usability, and new/enhanced features, functionality, and products – applying the brand and marketing strategy to ensure an engaging and effective website experience.

· Working closely with other members of the Marketing Team, develop overall online marketing plan as well as specific promotions including objectives, tactics, metrics, and budget specific to your channel(s).

· Lead the effort to analyze business and user needs; conceptualize, define, and document project scope, value proposition, market/industry research, messaging, project/business/functional requirements and functional design.

· Serve as project lead/sponsor for all Web-based projects within your channel(s) from initial needs assessment through to launch.

· Introduce new ideas and processes.

· Leverage analytic and other data to identify business growth opportunities; optimize your channel(s) to improve key metrics.

· Manage website issue troubleshooting and resolution within your channel(s).

· Responsible for site quality assurance by reviewing and/or testing new content and functionality prior to launch.

· Collaborate cross-functionally with creative services, research/development, business analysts, product development, IT, and QA to complete projects.

Required

Experience
· Minimum 4 – 5 years of B2C Web marketing experience (Education and/or Financial industry highly desirable) including SEM, database marketing, partnerships, affiliate programs, viral marketing, and paid advertising.

· Minimum of 4 – 5 years experience of project management/producing experience in a Web environment with 2 – 3 years+ experience developing/managing Web-based development projects from start to finish.

· Previous experience in presenting concepts, capabilities, and business recommendations to both senior executives and internal clients and ability to provide guidance on effectively leveraging capabilities on the Internet.

· Demonstrated experience in leading large, complex, integrated projects from inception to completion.

· Experience with Search Engine Optimization best practices.

· Experience managing a budget

· Experience managing

Required

Skills
· Solid analytical skills and familiarity with Web analytics (WebTrends and Web Side Story preferred) and with enterprise Content Management Systems (Ektron highly desirable).

· Strong project management and organizational skills (with keen attention to detail).

· Strong understanding of current Web technologies as well as Web design and technology opportunities and limitations.

· Strong orientation toward providing superior user experiences and representing the voice of the customer/user.

· Must have understanding of both back-end technology and front-end design issues.

· Proactive leader that takes initiative works tenaciously to bring their vision to life, and who makes sound business decisions and demonstrates a high level of accountability.

· Proficiency in MS Office applications (experience in Visio a plus).

· Knowledge with current and emerging online marketing trends.

· Exceptional writing and editing skills; effective communication skills.

· Demonstrated ability to consistently identify and use all available quantitative information to make good business decisions.

· Demonstrated ability to lead a team of people as well as collaborate with cross-functional teams.

Note
Green card holders or US citizens only

May require significant travel